Rich Thau is the president and founder of the message-testing firm Engagious. He specializes in public policy message testing and refinement for some of America’s most influential trade associations and advocacy groups. Over the past 20 years, his research has shaped the national conversation over a wide variety of issues.
Rich is also the creator of the high-profile Swing Voter Project, a monthly research initiative where he moderates online focus groups of Trump-to-Biden swing voters in key swing states. He is a highly-sought-after speaker whose groups are featured monthly in Axios, on CNN’s “Inside Politics,” and on the POTUS channel on Sirius XM radio.
Conducted in partnership with Axios and the recruiting firm Sago, the Swing Voter Project is the only ongoing research project studying this pivotal segment—focusing on the voters who are likely to determine the outcome of the 2024 election.