Michael Soon Lee, CRS, GRI

Michael Soon Lee, PhD, CRS, GRI, has been a broker for more than 40 years. He's the author of 12 books and manuals, including Justifying Your Commission, 111 Lead Generation Techniques, and Black Belt Negotiating. He is a nationally recognized speaker and consultant, who regularly makes TV appearances. Michael has spoken over 1,000 times around the world to most of the major real estate franchises and many state associations of REALTORS®. Dr. Lee gets paid more than 98% of other agents to list a home, doesn't pay a dime for leads, and never works with buyers without a Buyer Representation Agreement. He also coaches agents to generate more leads than they can possibly handle and to justify their commission when working with buyers and sellers.