Lauren Matera, ABR

Lauren Matera of Berkshire Hathaway HomeServices PenFed Realty is changing how the next generation finds their agent and experiences the real estate industry. With years of experience in sales and marketing, Lauren chose to empower and educate the masses on social media with her humor and knowledge when it came time to grow her pipeline. Since starting her social branding in 2021 she has closed over 40 million dollars in volume from organic, non promoted short form video content. She has been featured on websites, blogs and podcasts as well as the New York Times for her fresh approach to connecting with future clients. Lauren’s 400k+ followers have become her extensive SOI, not only using her team for themselves but turning her content into viral advertisements seen by millions. When she's not with her clients or entertaining us online as 'itsthatrealestatechick", she's with her husband and teammate, Rich and their 3 children traveling, exploring or at home on the Eastern Shore.