Description
NAR's consumer ad campaign is a good example of contemporary advertising, which relies on strategy and storytelling to execute a groundbreaking campaign across a large-scale, multimedia platform. Learn advertising best practices and its changing landscape, understand what it takes to breakthrough to consumers and why NAR’s campaign embodies this. Join Marki Lemons Ryhal, host of the REALTOR® Magazine podcast Drive With NAR: The REALTOR® to REALTOR® Series, as she explores what makes "That's Who We R" so memorable with the media and creative minds behind the campaign. The Consumer Communications Committee chair and vice chair will join the conversation to share how members benefit and offer tips to leverage the campaign. Guests include Nicola Esposito, Mabell Guzman, Greg James, and Steve Zaroff.