Linz Shelton leads influencer and creator marketing at Meta's Reality Labs, partnering with creators across immersive technologies and AI wearables, a function she founded and scaled into a global team. Before Meta, she spent 20 years in luxury and fashion, at both ends of the industry. On one side, the global groups: YOOX Net-a-Porter Group in Milan and Capri Holdings in New York (Versace, Michael Kors, Jimmy Choo). On the other, the startups: Scott Galloway's digital luxury think tank L2, acquired by Gartner, and Julie Bornstein's AI-powered shopping startup THE YES, acquired by Pinterest. She began with her own startup, CUFFZ by Linz, the original handcuff handbag, which she founded, scaled globally and sold. A Y2K It bag made famous by Paris Hilton, it was recently revived by Marc Jacobs for a sold-out 20th-anniversary capsule.