Growing up in an Air Force family where "home was where your toothbrush is," Louisiana remained my constant anchor—even overseas, courtesy of care packages sent from my grandmother outside St. Francisville. Long before entering real estate, I was learning how people form emotional attachments to places. 

After spending over a decade in Manhattan leading media and brand strategy for names like The Wall Street Journal, IBM, Morgan Stanley, and Zillow, New Orleans pulled me home. Here, everything clicked. I saw an industry treating houses like cold inventory, ignoring the reality that buyers connect emotionally. 

That realization sparked Cool Murphy—a modern brokerage, creative studio, and private client advisory built on strategic positioning, storytelling, and thoughtful preparation. It also inspired my upcoming book, Prepped to Sell, which explores presentation, pricing psychology, and buyer behavior in an evolving market shaped by AI and changing consumer expectations. 

Today, Cool Murphy lives in New Orleans with her husband, Matt Murphy (owner of Murphy Property Services and Dinomite Painting), son Cooper, and two dogs. Whether talking restoration projects at dinner or guiding clients through high stakes moves, her favorite part of the work never changes; watching someone walk into a New Orleans home and quietly realize, "Oh. There you are."