The Pricing Playbook: Unlock the 5 Pricing Secrets Every Pro Must Know
Description
Most sellers believe there's one magical number when pricing a home—and expect their agent to deliver it. When expectations don't match reality, they often move on to someone who tells them what they want to hear. In this talk, Deb Stern explains why she focuses on "our price," not "my price," how to set realistic expectations early and how trust, education and collaboration lead to better outcomes for both agents and clients.