In this workshop, we begin with exercises to help students develop their ideal customer and local community. Individuals will create their own customer avatar leveraging their own professional experience, and ideal customer psychographics and demographics which will develop a strategic mindset for effective use of social media marketing. Students will be exposed to the logic and requirements of social media algorithms and the daily steps to effectively feed the algorithms with the critical information necessary to increase their followers and engagement from their ideal customer and community, identified in the initial exercise. Students will be shown the trending hacks for leveraging the top social media platforms, Facebook, Instagram, and LinkedIn to promote and enhance their reach & exposure, adding significant value to their ideal customer and community and generating qualified leads. Students will leave the workshop with a clear, concise, and effective social media marketing strategy.