Is Your Brand Your Superpower?


Many agents (can) appear generic and stereotypical in their branding, if they have any branding at all! As agents, we fall into predetermined lanes of what marketing is supposed to be and wind up looking the same and not as “different” as we think.

In this session, you'll hear how three real estate practitioners have incorporated things they are passionate about into their identities as REALTORS® and by doing so, how they have become their own brand outside of real estate.


Ines  Hegedus-Garcia
executive vice-president
Avanti Way
Lauren  Matera
Coldwell Banker
Sasha  Tripp
Broker Owner
Story House Real Estate
Harrison  Beacher
Team Leader, Salesperson
Keller Williams Capital Properties
Gary  Rogers
REMAX On The Charles