What if your clients felt like they were cheating by working with another agent? That’s the power of Irrational Loyalty—a brand so emotionally magnetic, you become the only choice in your market. In this hands-on, no-fluff workshop, you’ll build a real estate brand that attracts, converts, and keeps the right clients. You’ll craft messaging that hooks instantly—on your website, social media, and email—and walk out with a clear, ownable brand position, a real estate brand playbook, and the confidence to show up like the must-have agent in your market.