Ashton Gustafson transformed his grandparents’ family business from holding just 9% market share to an impressive 20% in only three years. In this session, discover the key changes, mindset shifts, and innovative strategies that propelled his brokerage to become a market leader. You’ll explore how to identify your unique strengths and leverage local market qualities, build efficient systems and processes, and craft a compelling brand promise that resonates with your community. Walk away equipped to develop a strong, authentic brand that not only stands out but drives sustainable growth in today’s competitive landscape.